Indiana Lee

You’ve probably heard the saying, “keep your friends close and your enemies closer.” Well, that sentiment couldn’t be more true when it comes to business.

To stay ahead of the competition, you need to know what they’re doing — and what they’re not doing. That’s where competitor research comes in. By analyzing your competitors’ strengths and weaknesses, you can develop a marketing strategy that will help you leapfrog them in the race for market share.

Advocating for yourself in a medical situation can be nerve-wracking. For young patients in the LGBTQ+ community, the situation can be even more difficult due to the decades of discriminatory practices that have unfortunately plagued the field.

Some businesses have been accused of “greenwashing” and have felt the ire of consumers and regulatory panels. But what is greenwashing, and how can you ensure your business authentically engages in “green marketing”?

Recently, researchers found that children can establish high self-esteem by the time they are five years old. This makes it even more important that you know how to manage your child’s self-image, as they will form impactful ideas about themselves before you even make them their first packed lunch.

All too often, patients find themselves battling for a return to health on two fronts. They must fight the illness. But they also must fight to be heard, to be understood, to be believed.

We’re living in a moment of history wherein a STEM-based education is more accessible than ever before. Advancements in technology are only serving to fuel the future of STEM. More than ever before in history, students with disabilities can pursue STEM education and use their individual perspectives and experiences to help advance their industries. Here’s how tech is leading the charge, and what accessibility in STEM may look like in the future.

Everyone experiences burnout from time to time. It’s a natural part of life in the workplace. However, chronic burnout can take its toll over time if it goes unchecked. In fact, it’s estimated that the simple occurrence of burnout leads to between $125B and $190B spent on healthcare each year. To put it another way, nearly one in four employees feel burned out at least on a regular basis if not always.

Taking on the role of a caretaker is always a challenge. It’s not one you might naturally be cut out for, and it’s important to remember that there is no shame in this. When a loved one becomes sick, and you must devote additional energy to taking care of them, you may find that the strain becomes too much. This doesn’t mean that you don’t love them deeply, it’s the simple fact that you are human, and you have limits.

As sure as death and taxes, the economy will have its ebbs and flows. Fluctuations in market conditions have been prominent throughout the course of the COVID-19 pandemic, in which economies have plummeted and climbed to various degrees. But for those in the linked oil, freight, shipping, and logistics industries, economic changes have brought about unique challenges and concerns.

According to the CDC, 1 in 3 adults don’t get the sleep they need. There are countless reasons why sleep is interrupted, from genetics and stress to environmental factors. Though people might try everything from medication to meditation to try to get enough sleep, going back to nature can make a big difference. There’s an overlap between biomimicry and sleep that not everyone realizes until they take a step back and think about how nature and the body go hand-in-hand.

Human activity has fundamentally altered the natural world in countless ways. Geologists and environmental scientists alike are consistently looking at the various aspects of our environment that are suffering under humanity’s watch. And although issues such as climate change and air pollution tend to get the bulk of media coverage in regards to environmentalism, we shouldn’t overlook similar topics such as urban sprawl.

Marketing has changed significantly over the last couple of decades. Just as our technological age has evolved to include tools to keep us all connected, so too have the ways companies deliver messaging changed in tandem. With each new leap in technology and online consumer behavior, the business world has had to develop fresh marketing strategies to best capitalize on them.

Employee health and safety has taken on a new focus and meaning in the wake of COVID-19. For owners and managers in the freight and warehousing industries, it’s more important than ever to instill consistent safety practices that offer employees the sense that their workplace does everything it can to keep them safe.

A resurgence in popularity for vinyl music coincided with the democratization of 3D printing technologies. But now, pandemic fluctuations in supply and demand are pointing out a fact music enthusiasts don’t want to hear: music production and consumption are unsustainable.

Supply chains have been a big topic in the news lately. That’s because these integral elements of global trade are how we transport our goods. When they’re disrupted, the results are bad for businesses and consumers alike. Fortunately, however, innovations in logistics tech are helping to stabilize supply chains worldwide.